International industry events join forces

The three events included in International Wood Biorefining Week are International Pulp & Paper Week, World Bioenergy and Bioeconomy Innovation Forum.

“This will be a long-term collaboration together with our joint partners,” explains Marcus Bergström, CEO of Adforum. “The forest industry is experiencing very powerful change in which synergies and integration between various sectors in the industry are increasingly important. Our customers have long desired fewer, more multi-faceted, bigger and, above all, more timely meeting places in the industry where they can meet relevant business partners and customers. Now we can finally offer them that.”

International Pulp & Paper Week continues the tradition of fairs for the pulp and paper industry that have been organized by Adforum since 1968. The latest event was held in cooperation with a Swedish pulp and paper organization in Stockholm in 2011 and brought together 650 exhibiting companies from 30 countries plus almost 10,000 visitors from 56 countries.

World Bioenergy has been organised by Elmia and it’s partner Svebio, since 2004 and has for ten years been an important marketplace for suppliers and purchasers of products, technology, services and expertise in the bioenergy sector.

“Thanks to Sweden’s leading position in the bioenergy field, it has been possible to develop World Bioenergy into a global event with participants from 80 countries,” comments Torbjörn Johnsen, business manager forestry at Elmia. “When we launched World Bioenergy, the growth area was by-products from tree harvesting and the sawmill industry. Today, we have a totally new situation with a pulp and paper industry that is investing heavily to create an integrated process industry in which bioenergy is becoming an ever more important part of the product mix.”

Bioeconomy Innovation Forum is a new event for new and innovative products from the forest industry. The focus is on bioplastics, textile fibres, nanocellulose, carbon fibre, packaging, biochemicals and wooden structures. Exhibitors at this event will encounter not only visitors from the forest industry but also from other industries with an interest in bio-based products.

“For this event we will also be inviting visitors from other manufacturing industries with an interest in forestry’s sustainable solutions,” Marcus Bergström says. “It’s important to create a dialogue between various industries and to enable forestry companies to meet their customers. At previous forestry events they have mainly met their own suppliers and employees.”

In 2016 the three fairs will be held concurrently in the same hall at Stockholmsmässan and the conferences will also be integrated with the fairs.