Algae shoes: Bloom partners with shoe company
May 24, 2017
By Maria Church
May 24, 2017 - A London-based shoe company has partnered with San Diego-based Bloom, a company that produces foam from algae, to create shoes made with algal biomass.
Vivobarefoot will be selling shoes that are made with Bloom algae foam in July 2017. They will be the first shoes to use the material, and are being touted as an innovation set to massively clean up the global shoe industry.
“This is a true revolution for the footwear industry with the first plant based alternative to the petro-foams in ubiquitous use,” Galahad Clark, founder and MD at Vivobarefoot. “We are thrilled to be the first company to use BLOOM in our shoes and further our mission to make the perfect shoe… perfect for feet and minimal impact on the planet.”
The collaboration will see Bloom’s algae-EVA foams added to Vivobarefoot’s Ultra shoes marketed as “the ultimate amphibious adventure shoes”. Each pair of these shoes (in men’s size 42) returns 57 gallons of clean water and reduces 40 balloons’ worth of carbon dioxide from the atmosphere.
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