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Canadian Florist Business Forum

Wedding Planning for the Next Generation Bride
Lisa Larter
Today's bride is armed with tens of thousands of wedding pinboards and endless blog postings, changing the floral industry's role in planning her special day. How do you meet the needs of today's consumer before she plans the wedding for you?

In this session, Jacque Sir Louis, marketing manager at Smithers-Oasis North America, explores how the consumer landscape will change over the next 10 years and discusses how florists can adapt to serve the real-time bride.
Join Jacque and the rest of our expert speakers for a full day of education and inspiration. Click here to learn about the complete education program and scheduled speakers.


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