Canadian Biomass Magazine

Virtual Event
WPAC Asian Wood Pellet Conference
February 16, 2021 at 7:00pm ET

11:05am - 11:20am JST - (9:05pm - 9:20pm EST)
Responsible, Renewable and Sustainable: The Canadian Wood Pellet Advantage

Speaker: Gordon Murray, Wood Pellet Association of Canada

Global customers are committed to sustainability throughout their supply chains and ensuring the legality and sustainability of their biomass supply is critical to their business models.  That’s why so many of them turn to Canada for sustainably produced wood pellets.

Canadian wood pellets are produced entirely from the residuals of sustainably managed forests. Canada’s forests are some of the most resilient and sustainably managed in the world. They are subject to stringent environmental regulation, careful management and extensive third-party forest management certifications such as the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) which endorses two Canadian forest management certifications: Canadian Standards Association (CSA) and Sustainable Forest Initiative (SFI).

The increasing demand sustainable for wood pellets generates two wins: reducing GHG emissions abroad and ensuring all parts of the tree are used to generate maximum economic benefit domestically. Sustainable Canadian biomass, and the wood pellets made from it, are an excellent option for energy producers looking to lower their GHG emissions. Canadian wood pellet producers understand the needs of their customers and demand sustainable biomass from their suppliers even as they help their suppliers reduce waste. Both objectives support the goals of governments seeking better utilization of natural resources and more jobs from the natural resource sector. It’s a natural win for everyone.


Gordon Murray, Executive Director, Wood Pellet Association of Canada

Having been on the ground in sawmill and woodlands operations, as well as the corporate finance aspect of the industry – working in mergers, acquisitions, and project financing, Gordon Murray joined the Wood Pellet Association of Canada in 2009. Today, he works as an ardent advocate on behalf of Canadian producers, traders, ports, terminals, shipping companies, equipment suppliers and all those who want to participate in growing a safe and prosperous wood pellet industry. Gordon Murray has a bachelor of science in forestry. He is a registered professional forester and a chartered professional accountant.


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