Greenlane Renewables appoints new CEO and executive vice-chair

Greenlane Renewables Inc. announced the appointment of Brad Douville, current chief executive officer, to the newly created role of vice-chair of the board of directors, and a continuing full time executive role as executive vice-chair with a mandate to support management in advancing key strategic initiatives, and the appointment of Ian Kane as president and CEO to lead the company’s profitable execution of its new strategic plan. Both appointments will be effective Aug. 10, 2023.

“Greenlane has grown rapidly over the past four years, and we are now resetting our strategic plan for the next stage of growth,” said Brad Douville, CEO of Greenlane. “The board has approved our new strategic plan, which foresees Greenlane’s further evolution as an industry leader, delivering operational excellence, industry-leading products, and strong financial performance. A pillar of this strategic plan is adding a proven leader with experience in creating operating leverage in the environment of rapid growth we’ve had and expect to see over the next number of years. The executive vice-chair role is full time and over the next few years my mandate will be to assure that the full potential of the most important strategic opportunities are realized.”

“We are pleased to welcome Ian Kane as president and CEO of Greenlane,” said Wade Nesmith, chairman of Greenlane. “Ian has a proven track record of successfully transforming companies for growth and profitability. I am also pleased that Brad will be taking on the role of executive vice-chair, focusing on a few of the most lucrative initiatives to propel the company forward. Greenlane’s opportunities in Brazil are a prime example, with the huge RNG potential that exists in the large landfill and even larger sugar cane industries.”

Kane has built a career as a business leader who tries to create sustainable shareholder value through fostering a culture of ambition and accountability. As the president and CEO of Excell Battery, Kane has been responsible for all aspects of the product design and manufacturing business, including defining the global growth strategy and diversifying markets and product range. His growth strategy over three years has reportedly resulted in double digit revenue and net income growth. Kane was actively involved in the sale of Excell Battery to Ultralife Corporation.